Campaign and page work stay connected.
The landing experience is treated as part of campaign performance, not as a separate problem left to the client to sort out after the ads are live.
One system · not two separate briefs
Service • Google Ads
Capture demand.
Turn clicks into calls.
See what your campaigns need to turn high-intent clicks into better leads, lower waste, and clearer next steps.
Web Design
Web Development
SEO
Maintenance
Hosting
Google Ads
API Integrations
UK-first studio
1-3 week builds
Reply in 1 day
Web Design
Web Development
SEO
Maintenance
Hosting
Google Ads
API Integrations
UK-first studio
1-3 week builds
Reply in 1 day
Our approach
Reduce wasted spend.
Make the path from click to enquiry more deliberate.
Three things that make the way we handle Ads different from treating campaigns and pages as separate problems.
Lead quality matters more than vanity metrics.
Reporting is framed around whether the traffic is turning into worthwhile enquiries, not click volume, impressions, or other numbers that look good but do not pay invoices.
CPL + quality signals · not just clicks
Scope stays commercially grounded.
Recommendations are based on intent, offer strength, and likely conversion gains, not channel hype, budget maximisation, or what makes the agency look busiest.
Right recommendations · not just more spend
What's included
Ads + pages that match.
Paid traffic only works when the landing flow does.
Campaign structure, landing pages, and ongoing optimisation - treated as one connected system rather than three separate deliverables.
01 · Structure
Campaign structure.
Sensible account setup, intent-based grouping, and ad copy aligned to the offer - so high-intent searches reach the right ad, not a generic one.
Ad groups · web design
Active
High intent · hire now
8/10
[e]web designer edinburgh
[e]hire web designer uk
6.4%CTR
£2.80Avg CPC
12%Conv
Mid intent · research
7/10
"p"web design agency
"p"website redesign cost
3.1%CTR
£1.90Avg CPC
5%Conv
02 · Conversion
Landing pages.
Fast, focused pages built for the campaign - not the homepage repurposed. Trust signals, clean headline hierarchy, and one CTA that's hard to miss.
yoursite.com/home
Generic page · weak CTA · high bounce
yoursite.com/web-design-edinburgh
Focused page · trust signals · clear CTA
Conversion rate
2.1% → 8.4%
03 · Performance
Optimisation.
Ongoing testing and iteration on both ads and pages - so cost per lead decreases over time rather than plateauing after the first month of setup.
Cost per lead
↓ −44% over 4 weeks
Wk 1
Wk 2 ↓
Wk 3 ↓
Wk 4 ↓
Now
£78
Wk 1 CPL
£44
Now CPL
−44%
Reduction
What changed
Wk 2
Negative keywords added
↓12%
Wk 3
LP headline updated
↓18%
Wk 4
Bid strategy adjusted
↓8%
Who it's for
When you want leads now -
while longer-term channels build.
Google Ads works best when the intent is clear and the landing flow is ready. These are the three situations where it makes the most commercial sense.
High-intent services
Capture demand.
Capture demand.
Route it to an enquiry.
Service businesses where people search with intent to hire - plumbers, designers, agencies, consultants. Get in front of them at position one before they choose someone else.
Search leads · booked fast
Local businesses
Location-led campaigns.
Location-led campaigns.
Pages built to convert.
Search ads targeted to a radius or city, paired with a landing page that matches the local intent - so you're not paying for clicks that bounce off a generic homepage.
Local leads · lower CPL
New offers
Test fast.
Test fast.
Scale what works.
Paid search is the quickest way to validate a new offer, price point, or message - run two variants, see what converts, then put budget behind the winner.
Validated fast · scaled deliberately
Typical fit
Common Google Ads situations
this service is built for.
These are the usual commercial cases where paid traffic needs a cleaner path to leads. Select the one that sounds most like yours.
Process
Build → launch → optimise.
Ads only work when pages and offers match intent.
Four steps from offer alignment to ongoing improvement - with the landing flow treated as part of the campaign, not an afterthought.
✓
01 · Foundation
Offer + intent
Align on the offer, target audience, and the "why now?" message - the brief that makes everything else work.
Offer clarity
Target audience
Message
02
02 · Build
Landing flow
A focused landing page with trust signals, a clean headline hierarchy, and one CTA - built to match the ad, not repurposed from the homepage.
Landing page
Trust signals
CTA clarity
03
03 · Launch
Campaign setup
Account structure, keyword intent grouping, ad copy, and conversion tracking events - all validated before spend goes live.
Keywords
Ad copy
Tracking
04
04 · Improve
Optimise
Monthly iteration on both ads and pages - bids, negatives, copy, and landing page refinements - to drive CPL down over time.
CPL reduction
Negatives
A/B tests
What optimisation produces
Campaign · cost per lead
Optimising
CPL over 5 weeks
↓ −49%
Wk 1
Wk 2 ↓
Wk 3 ↓
Wk 4 ↓
Now
£86
Wk 1 CPL
£44
Now CPL
−49%
Reduction
What changed
Wk 2
Broad match terms removed
↓15%
Wk 3
LP headline rewritten
↓19%
Wk 4
Target CPA bid strategy
↓9%
✓
Tracking before spend goes live
Conversion events validated - CPL is measurable from day one
i
Landing page is part of the campaign
Not a separate problem - treated as a performance lever from the start
→
Monthly report on leads, not impressions
CPL, lead quality, and what changes next - not a dashboard of vanity metrics
Campaigns can launch in days once offer and landing flow are confirmed
Typical investment
Management fee + your ad spend.
Two separate numbers. One clear total.
The most common confusion with Google Ads: the management fee and the ad spend are billed differently. Both are explained here before you quote.
Google Ads · Monthly rolling
Ads management
Monthly rolling
£
450
/mo
Management fee only
Ad spend is separate
You pay Google directly. The £450 covers campaign management, optimisation, and reporting - not what you spend on clicks.
£950/mo
£450 mgmt + £500 spend
£1,450/mo
£450 mgmt + £1,000 spend
Management includes each month
◎
Account setup
Intent grouping, keywords, ad copy
↑
Ongoing optimisation
Bids, negatives, copy, landing pages
✓
Conversion tracking
Events configured and validated
▣
Monthly reporting
Leads, CPL, quality - no fluff
⚑
Negative keywords
Wasted spend reduced continuously
→
LP recommendations
Page feedback tied to ad performance
Get Ads management quote →
Book a call - we'll recommend setup, spend, and whether you need a landing page first
Under 2 min · No obligation · Reply within 1 business day
Total monthly budget
Example breakdown
Ad spend is billed directly by Google to your card - not through us. We recommend a minimum of £500/mo spend to generate meaningful data.
Management fee
£450/mo
Ad spend (your choice)
£500-£1,500+
Total commitment
£950-£1,950+
What to expect
i
Fast launch once ready
Offer, landing flow, and tracking confirmed - campaigns go live quickly
✓
CPL improves over time
Optimisation cycles reduce cost per lead - not just in month one
→
Landing page is often the priority
We'll tell you on the call if the page needs work before campaigns start
FAQ
A few common Ads questions.
Do you manage ad spend?
We manage the campaigns; ad spend is billed separately by Google.
Do I need landing pages?
Strong landing pages usually improve conversion rate and reduce cost per lead.
How fast can we launch?
Fast — once the offer and landing flow are ready, campaigns can be launched quickly.
Do you provide reporting?
Yes — simple reporting focused on leads, cost per lead, and quality signals.
Next steps
Get clarity
before you decide.
Send a fast, no-obligation quote request and we'll confirm scope, likely cost, and the best next step — within one business day.
Under 2 minutes
No obligation
Reply within 1 business day
No sales pressure
1–3 week builds
Fast follow-up
UK-based studio
Hosting + support
From £395